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英語(yǔ)作文：廣告的利與弊（精選20篇）
在我們平凡的日常里，許多人都有過(guò)寫(xiě)作文的經(jīng)歷，對(duì)作文都不陌生吧，作文是一種言語(yǔ)活動(dòng)，具有高度的綜合性和創(chuàng)造性。還是對(duì)作文一籌莫展嗎？下面是小編收集整理的英語(yǔ)作文：廣告的利與弊，僅供參考，希望能夠幫助到大家。
英語(yǔ)作文：廣告的利與弊 篇1
Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows.
We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the product needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.
However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike.
After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and education.
英語(yǔ)作文：廣告的利與弊 篇2
It has always been difficult to assess the contribution of advertising. This issue is fraught with controversy, with concern being expressed over the harmful effects of advertising. Below are some arguments against this concern.
It is important to recognize that one of the key functions of advertising is to supply consumers with adequate and accurate information about all of the alternatives available to them. Every now and then, advertising is criticized on the ground that it can manipulate consumers to follow the will of the advertiser; however, evidence supports an opposing view that advertising merely promotes products that are most likely to satisfy consumers' wants. In simple terms, it is consumers rather than advertisers who decide what are advertised.
Advertising also plays a significant role in fostering full employment and facilitating economic well-being. By conveying marketing information constantly to the target audience, advertising speeds the consumers' acceptance of new goods and technologies. It guarantees the high turnover rate of the manufactured goods and therefore, sustainability of a business. It is also agreed that advertising is one of the main sponsors of a large number of other industries, for example, the entertainment industry― particularly sports, music, and theatrical events.
Unarguably, advertising is criticized every now and then for misleading the public. However, the rapid development of advertising itself has provided a solution to this problem, as the information delivered to the audiences has made them knowledgeable consumers. Under this circumstance, they can easily distinguish inferior products from quality products with their knowledge. The misleading effect of advertising will be counteracted over time.
To summarize, advertising suggests what consumers need and contributes partly to economic development. In this sense, advertising is of great value to people and the society. The general perception of advertising as a source of misleading information is in fact a bias.
英語(yǔ)作文：廣告的利與弊 篇3
Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to producing fake diplomats. (from domestic articles to machinery, from toys to aircrafts.)It’s no exaggeration that we live in the world of advertisement. The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits. However, we cannot belittle the disadvantages of the ads. To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems. It’s high time we took urgent and effective measures to curb this phenomenon. Firstly, we should intensify the effects to supervise the ads markets. It’
s crucial that we must regulate the ads market strictly to avoid someone’ s availing himself or herself of the loophole of the market management. Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
英語(yǔ)作文：廣告的利與弊 篇4
Advertisement
Advertisements appear everywhere in modern society. When you walk along the streets, you can see large boards with pretty girls smiling at you. You read newspapers, and see half of the pages covered with ads. You turn on TV, and you see commercial advertisements again. Whether you like it or not, advertisements fill your life.
In order to attract more customers, advertisements will sometimes go to extremes. Advertisements use every possible means in producing their announcements. For example, to advertise a certain food, advertisers will employ an actor to sit at a table and eat up their seemingly delicious food product while they film him.
Although advertisements enable you to make decisions quickly, sometimes they can cause lots of trouble. There are always many of them and they make you forget what you are sitting there for.
廣告
廣告在現(xiàn)代社會(huì)無(wú)處不在。當(dāng)你走在大街上，你可以看到大的板在你微笑的漂亮女孩。你讀報(bào)紙，看覆蓋廣告。你打開(kāi)電視一半的頁(yè)面，你看到的商業(yè)廣告。不管你喜歡還是不喜歡，廣告充斥你的生活。
為了吸引更多的.顧客，廣告有時(shí)會(huì)走極端。廣告在制作自己的短片使用一切可能的手段。例如，對(duì)某一食物做廣告，廣告主會(huì)雇用一個(gè)演員坐在桌邊，吃了它們看似美味的食物產(chǎn)品，而他們的電影。
盡管廣告使你迅速作出決定，但有時(shí)會(huì)造成很多麻煩。總是有很多人，他們讓你忘了你是坐在那里。
英語(yǔ)作文：廣告的利與弊 篇5
When you hear this topic, you may wonder how dare I can say this! As we all live in 21th century, the information age, we need advertisement as a tool to delivery information from one to another. Undoubtedly, it is more convenient for us to know more about information through advertisements. However, everything has two sides, including advertisements, after you hear what I will say next you will touch the feeling “advertisement is a curse” the same as me.
當(dāng)你聽(tīng)到這個(gè)題目的時(shí)候，你可能很好奇我怎么敢這樣說(shuō)！因?yàn)槲覀兌忌钤诙皇兰o(jì)，這個(gè)信息時(shí)代，所以我們需要廣告作為傳遞信息的工具。毫無(wú)疑問(wèn)，通過(guò)廣告我們可以更方便了解到更多的信息。然而，任何事物都有兩面性，這也包括廣告，聽(tīng)完我接下來(lái)要說(shuō)的你就會(huì)像我一樣感受到“廣告是詛咒”的`感覺(jué)。
Please image that you live in a small house where there are fulfilled with various advertisements tapped around the wall, how do you feel in this situation? Of course, it is terrible, isn’t it? Actually, it is a common phenomenon existing around us. As you see, there are some advertisement tapped on our desks and the wall of the teaching building, you can even find them in the toilet. Although it can give us some information, it is true that it leads to low level of beauty of our environment. These advertisements are also called “psoriasis”, which becomes a hot potato in the aspect of environmental governance.
想象一下，你住在一個(gè)墻上貼滿廣告的小房子里，在這種情況下，你感覺(jué)如何？當(dāng)然，很可怕的，是不是？實(shí)際上，在我們周?chē)@是很普遍的現(xiàn)象。正如你看到的，我們教學(xué)樓的桌子和墻壁上都貼滿了廣告，甚至在廁所里都找到它們。雖然它可以給我們一些信息，但是，它降低了環(huán)境的美感也是真的。這些廣告也被稱(chēng)為“牛皮癬”，已經(jīng)成為在環(huán)境治理方面的燙手山芋了。
However, existence is reasonable; you cannot clear away all the advertisements. It will be better if you can keep the balance between its advantages and disadvantages and try to make good use of advertisements.
然而，存在就是合理的；你不能清除所有的廣告。當(dāng)然，如果你能夠讓它的優(yōu)劣勢(shì)保持平衡，充分利用廣告是最好的。
英語(yǔ)作文：廣告的利與弊 篇6
With the development of advertising, ads have been connected with people’s life. Is it good or bad? We had a discussion. Some people think advertisements don’t tell the fact about the products advertised. Also, they take up too much time on TV and the radio, and cover too much space in newspapers and magazines, which waste a lot of paper. What’s worse, there are some false advertisements that cheat people into buying their things. Therefore, they believe advertisements should be stopped.
Some other people think advertisements can help us make better choices about what to buy by offering us the latest information about various goods. Moreover, many well-done advertisements are popular and entertaining, which appeal to the consumers. However, too many advertisements can be annoying. So we should develop advertising properly.
In my opinion, ads is like a two-side sword. Anyway, we can be wise if weare able to distinguish between fiction and fact.
英語(yǔ)作文：廣告的利與弊 篇7
Today, as the development of the media, people are affected by the advertisements greatly. When we are walking on the street, we can see the ads everywhere, they are spread by the newspaper, the radio and so on. The most obvious are the ads attached in the buildings.
When we see the advertisements, we will be attracted by them and have the strong desire to buy the products. But the negative sides of advertisements will mislead the customers.
Some products exaggerate the function, when people use them, they will realize that they are cheated and waste the money. The worst situation is that people use the fake products and get sick seriously, their health is under threat.
So we must check out the advertisements before we buy the products. We should ask the doctor or see the customers’ real reaction.
今天，由于媒體的發(fā)展，人們受到廣告的很大影響。當(dāng)我們?cè)诮稚献叩臅r(shí)候，可以看到廣告無(wú)處不在，廣告通過(guò)報(bào)紙，廣播等等方式傳播。最明顯的'廣告就是貼在建筑物上面的。當(dāng)我們看到這些廣告，我們會(huì)被吸引，會(huì)有強(qiáng)烈的愿望要去買(mǎi)這些產(chǎn)品。但是廣告的負(fù)面對(duì)誤導(dǎo)消費(fèi)者。一些產(chǎn)品夸大了功能，當(dāng)人們使用，就會(huì)發(fā)現(xiàn)被騙，浪費(fèi)了錢(qián)。最糟糕的情形就是人們使用了虛假產(chǎn)品，染上重病，他們的健康受到了威脅。因此我們必須在買(mǎi)產(chǎn)品前檢查清楚。我們應(yīng)該咨詢(xún)下醫(yī)生或者看看消費(fèi)者的真是反應(yīng)。
英語(yǔ)作文：廣告的利與弊 篇8
With the development of material prosperity, advertisements have become more and more important in our daily lire.
Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper. Advertisements also provide money for newspapers, magazines, radios and TV stations, etc..
But there are also some opinions against advertising. Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments.
Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
[參考譯文]
隨著物質(zhì)生活的日益繁榮，廣告在我們的日常生活中變得越來(lái)越重要。
廣告給我們帶來(lái)關(guān)于產(chǎn)品的最新信息，如果沒(méi)有廣告，消費(fèi)者對(duì)當(dāng)?shù)厣痰晁u(mài)的貨物會(huì)一無(wú)所知。廣告可以幫助擴(kuò)大市場(chǎng)，結(jié)果貨物賣(mài)得越多，價(jià)格也就越便宜。廣告還可以為報(bào)紙，雜志，無(wú)線電臺(tái)以及電視臺(tái)提供資金。
不過(guò)也有一些反對(duì)廣告的意見(jiàn)。有些人認(rèn)為廣告不但不能提供多少信息，而只是一門(mén)心思勸你買(mǎi)東西。他們制造出一種人們對(duì)商品需求的氛圍，而實(shí)際上并沒(méi)有多少人真正需要這些商品。而且廣告給商品增加了成本費(fèi)。再說(shuō)它們看起來(lái)也不美，并且破壞視覺(jué)環(huán)境。
事實(shí)上，任何事情都有兩個(gè)方面，廣告也不例外。不過(guò)，在今天的`世界里，廣告不僅必不可少，而且還很有益處。
英語(yǔ)作文：廣告的利與弊 篇9
Every day when we turn on the TV—set，what appears into our eyes first is advertisement。 Some people think that advertisements have many advantages，while I take no interests in them at all。 On the contrary，they are a great nuisance in my mind。
當(dāng)我們每天打開(kāi)電視時(shí)第一眼看到的就是廣告。有些人認(rèn)為廣告有許多優(yōu)點(diǎn)，但是我卻對(duì)他們毫無(wú)興趣。相反，他們是我心目中的一大公害。
There are two main disadvantages of advertisements。 For one thing，advertisements often mislead us。 Most sellers on advertisements boast that their products are superior to other ones in the markets。 However，they are inferior in quality。 When people fall for the tricks，they can do nothing but complain and regret because they can’t contact the sellers to get compensation after purchasing。 For another，advertisements usually take up plenty of time on TV，so we can’t watch any TV programs in a happy mood。 What is worse is that many interesting programs are segmented by a lot of boring advertisements，which makes us feel annoyed。 But we have to stand。
廣告主要有兩個(gè)缺點(diǎn)。一方面，廣告經(jīng)常誤導(dǎo)我們。大多數(shù)賣(mài)家通過(guò)廣告來(lái)吹噓自己的產(chǎn)品優(yōu)于市場(chǎng)上的其他產(chǎn)品。然而，他們卻是質(zhì)量低劣。當(dāng)人們陷入他們的把戲，人們能做的只是抱怨和遺憾，因?yàn)樗麄冑?gòu)買(mǎi)后無(wú)法聯(lián)系賣(mài)家得到補(bǔ)償。另一方面，廣告通常占用電視的大量時(shí)間，以至于我們不能在開(kāi)心的看電視節(jié)目。更糟糕的是，許多有趣的`節(jié)目被很多無(wú)聊的廣告分開(kāi)，使我們感到惱火。但我們必須得忍受。
In conclusion，advertisements have become a new form of visual pollution which must be prohibited strictly。
總之，廣告已經(jīng)成為一種新的視覺(jué)污染形式，必須嚴(yán)格禁止。
英語(yǔ)作文：廣告的利與弊 篇10
Money spent on advertising is money well spent. It assists a rapid distribution of goods at reasonable prices. It draws attention to new ideas and so helps enormously to raise standards of
living. By helping to increase the demand for goods, it increases the number of workers needed to supply the goods and,therefore, provides employment. It helps to pay for many services. Without advertisements, your daily newspaper would cost a dollar or more, the price of your television license would need to be doubled, and travel by bus would cost more.
Perhaps most important of all, advertising helps to keep up the quality of the products and services you buy. No regular advertiser dare offer a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for ong; for the public has the good sense not to buy the poor uality article more than once. If I see an article advertised, it s the surest proof I know that the article does what is claimed for it, and that it is of good value.
There is one more point I feel I ought to touch on. Recently, I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. This is hair-splitting. Of course advertising seeks to persuade. If it only gave information, advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
lam prepared to make just one admission to the opponents of advertising. Not every advertisement is a good one.Some advertisements are silly. Some are pointless though not very many. Pick up the nearest magazine or newspaper and count the advertisements that really offend you. And then count the adver
英語(yǔ)作文：廣告的利與弊 篇11
Advertisements can be seen everywhere in modern society. They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements.
It is true that in economic activities advertisements play an important role. They tell people about new products and help promote sales. Unfortunately some of the advertisements are not true. They cheat consumers one way or another. So, admitting that advertisements can help us, we should also beware of them from time to time.
在現(xiàn)代社會(huì)中，廣告隨處可見(jiàn)，它們出現(xiàn)在電視螢光幕上，在報(bào)紙和雜志上也占有顯著地位。它們展示或畫(huà)在墻上，甚至在公車(chē)上。說(shuō)實(shí)在的`，今天在公共場(chǎng)所，很難沒(méi)有廣告。
廣告在經(jīng)濟(jì)活動(dòng)中，確實(shí)扮演了重要角色。它們告訴大眾新產(chǎn)品，并且有助銷(xiāo)售。不幸的是，有些廣告不誠(chéng)實(shí)，它們千方百計(jì)欺騙消費(fèi)者，因此，我們固然承認(rèn)廣告能幫助我們，但我們也要時(shí)常對(duì)它們小心。
英語(yǔ)作文：廣告的利與弊 篇12
Nowadays there are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.
現(xiàn)在，社會(huì)上有很多虛假?gòu)V告。他們給社會(huì)造成了許多危害。總的來(lái)說(shuō)，他們的危害正如以下所列出的。
First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.
首先,他們利用夸大了商品的功能，誤導(dǎo)消費(fèi)者。第二,一些廣告包含淫穢內(nèi)容給人們帶來(lái)精神污染。第三,他們嚴(yán)重?fù)p害了企業(yè)的信譽(yù)，因?yàn)橥ㄟ^(guò)消費(fèi)者商店出售的這些貨物將不被信任，甚至被認(rèn)為是那些廣告商的同謀者。
Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers' interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.
就我個(gè)人而言,我通常對(duì)所有廣告保持警惕，所以我從沒(méi)被欺騙。然而,有些人是輕信的，很容易被欺騙。因此，在我看來(lái)，必須采取有效措施來(lái)禁止虛假?gòu)V告和保護(hù)消費(fèi)者的利益。首先，所有的廣告在發(fā)布前必須經(jīng)過(guò)有關(guān)機(jī)關(guān)嚴(yán)格審查。此外，那些發(fā)布違法廣告的必須遭受?chē)?yán)厲的懲罰。
In conclusion, false advertisements must be eliminated in our society.
總之,虛假?gòu)V告必須在我們的社會(huì)中消滅。
My View on Advertisement 關(guān)于我對(duì)廣告的看法
Advertisement is very common in our life. I have a preference for it. It is funny and helps us a lot. Every time when I open TV or go outside, I can see various advertisements. They tell me the information that people concerned lately. So, I have to go to school every day, but I still know which kind of goods are the most popular. It provides a choice for me who have no idea about goods. And it is interesting, not boring at all.
廣告在我們生活中是很常見(jiàn)的。我特別喜歡它。它很有趣，也幫我們很多。每次當(dāng)我打開(kāi)電視或者到外面去的時(shí)候，我都可以看到各種各樣的.廣告。他們告知我大家最近所關(guān)注的是什么。所以，雖然每天我都要去上學(xué)，但我仍然知道什么樣的產(chǎn)品是最受大家歡迎的。這對(duì)于關(guān)于商品沒(méi)什么想法的我來(lái)說(shuō)提供了一個(gè)不錯(cuò)的選擇。而且廣告很有趣，一點(diǎn)都不乏味。
英語(yǔ)作文：廣告的利與弊 篇13
Speaking of advertisement, some people dohave a bad feeling for it. They argue that it happens quite often that when they are enjoying a movie, then advertisement pop up and disappoint them.While, some people believe that advertisement is great for they are informed of some new and inexpensive products or other things. In my point of view, I think advertisement is a disaster. Reasons are as follows.
一提到廣告，很多人都很討厭它。他們說(shuō)當(dāng)他們?cè)诳措娪暗臅r(shí)候，廣告會(huì)彈出來(lái)掃他們的興。但是，有些人認(rèn)為廣告很不錯(cuò)，可以告訴他們當(dāng)下有一些新的，便宜的商品出售或者告訴他們一些別的事情。就我看來(lái)，我認(rèn)為廣告對(duì)我們來(lái)說(shuō)是個(gè)禍害。原因如下：
First of all, most advertisements are full of fake information. Most manufacturers prefer to advertise their products;hence they will try to use exaggerated and even fake information to attract customers.
首先，廣告包含太多的虛假信息。許多的商家都喜歡為自己的產(chǎn)品做廣告，因此他們會(huì)選擇一些夸大的甚至虛假的信息去吸引顧客。
Secondly, advertisement can be annoying.When people are watching TV programs or listen to radios, if advertisement breaks in by midway, then people will get annoyed because ads make them forget what they are watching or listening.
第二，廣告很煩人。當(dāng)我們?cè)诳措娨暪?jié)目或者聽(tīng)廣播的時(shí)候，中途被廣告打斷的話，我們通常會(huì)很煩躁，因?yàn)閺V告會(huì)讓我們忘記之前看到或者聽(tīng)到的.內(nèi)容。
Thirdly, ads cheat on customers. For most customers, they would buy the products pasted in advertisement because they believe what the ads say. Since advertisements are usually dishonest, most customers will find themselves cheated after they buy the product in ads.
第三，廣告欺騙消費(fèi)者。許多的消費(fèi)者愿意去買(mǎi)廣告中的產(chǎn)品因?yàn)樗麄兿嘈艔V告中所說(shuō)的內(nèi)容。但是由于廣告內(nèi)容不真實(shí)，許多的消費(fèi)者會(huì)在購(gòu)買(mǎi)廣告中的產(chǎn)品之后發(fā)現(xiàn)自己被騙。
All in all, since advertisement is so annoying, full of fake information and cheat on customers, I don’t think advertisement is popular among us.
總之，廣告很煩人，充滿虛假信息，欺騙消費(fèi)者，所以我不認(rèn)為廣告會(huì)受大眾歡迎。
英語(yǔ)作文：廣告的利與弊 篇14
The following is taken from a memo from the advertising director of the Silver Screen Movie Production Company.
According to a recent report from our marketing department, fewer people attended movies produced by Silver Screen during the past year than in any other year.
And yet the percentage of generally favorable comments by movie reviewers about specific Silver Screen movies actually increased during this period.
Clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the publics lack of awareness that movies of good quality are available.
Silver Screen should therefore spend more of its budget next year on reaching the public through advertising and less on producing new movies.
The argument presented above is relatively sound, however, the author fails to recognize all the elements necessary to evaluate his situation. 這句話也很摸版化，但是重點(diǎn)分析一下這里evaluate his situation，讀了后面幾段，我們會(huì)知道全是在考慮對(duì)外界的評(píng)估的。所以這一句話就指明了論證的'核心，可以說(shuō)統(tǒng)領(lǐng)全文。 The idea that more money be invested in advertising may be a helpful one, but perhaps not because people are unaware of the current reviews.
這句話實(shí)際上是在進(jìn)行讓步，承認(rèn)了廣告還是有用的，但是原因不同。點(diǎn)明了論證主題句，下面幾段全是圍繞著讓廣告更有效這個(gè)主題來(lái)寫(xiě)的，正如官方評(píng)語(yǔ)中就提到了本文有個(gè)明顯的中心句，就是本句。 To clarify, it may be necessary to advertise more in order to increase sales, however that could be due to many circumstances such as a decrease in the publics overall attendance, an increase in the cost of movies, or a lack of trust in the opinions of the reviewers.這句話是對(duì)主題句的補(bǔ)充，提供了幾種具體的他因的論證方向，更重要的作用是，把主題句給打拆開(kāi)幾個(gè)小的分枝論點(diǎn)，從而方便下面的討論。
英語(yǔ)作文：廣告的利與弊 篇15
nowadays there are more and more advertisements on tv ,they appear either before a tv program or after it ,and sometimes even ed between episodes of a tv serial plays,and the time of which is becoming longer and longer ,which is so boring ,and many watchers cannot wait but switch to other channels.but why this phenomenahas appeared ,the reason may be two .at the first place ,it is a methodforbusinessmen in such a highly competitive market to make their goods known by customers ,which will improve the sales amounts .at the second place ,it is a chance for the tv station to earn money to support their programs .if i am given the chance to meet the leader of tv station ,i would like to suggest them decreasethe amounts of the advertisements relatively .maybe doing this will lose some profits, but instead,the audience rating will be improved largely.
英語(yǔ)作文：廣告的利與弊 篇16
When it comes to advertisement and products, some people believe successful selling of products can’t be separated from advertisement. To begin with, advertisement keeps people informative about the price and function of products; what’s more, advertisement can help to improve products’ brand awareness and its reputation.
But on another hand, only with good quality can advertisement arouse customers’ interest in the products. Otherwise, advertisement can be misleading and deceptive.
From what has been discussed above, we may safely draw a conclusion that honest and colorful advertisement brings benefits to products, but at the same time, products’ quality can’t be ignored.
英語(yǔ)作文：廣告的利與弊 篇17
Advertisements are everywhere in this world. Through advertisement, people know about a product. Some people think that advertising is generally helpful, while others feel it is annoying. In my opinion, advertisements have both advantages and disadvantages.
廣告無(wú)處不在。通過(guò)廣告，人們了解產(chǎn)品。一些人認(rèn)為廣告會(huì)有所幫助，其余的人則認(rèn)為廣告很煩人。在我看來(lái)，廣告有好有壞。
On one hand, advertisement provide us with the most direct, comprehensive and detailed information. With advertisement, people can know where the products are available, when we go shopping, we can use the advertisements on TV to know the products effects and prices, it can save some time and money. Some advertisement can even provide entertainment. Some slogans of the advertisements are quite funny and full of positive energy.
一方面，廣告為我們提供了最直接、全面和詳細(xì)的信息。通過(guò)廣告，人們知道哪些產(chǎn)品好，當(dāng)我們?nèi)ベ?gòu)物時(shí)，我們可以通過(guò)電視上播放的廣告來(lái)了解產(chǎn)品的'功效和價(jià)格，這樣可以節(jié)約時(shí)間和金錢(qián)。一些廣告甚至可以提供娛樂(lè)。它們的廣告語(yǔ)一般都很有趣且充滿正能量。
On the other hand, advertisement can be harmful. Sometimes, they are misleading and cheating. Some advertisements just full of empty words and the consumers will fall for them. Some advertisers just care about money making, they like to exaggerate the benefits of the goods so that they can gain more profits. Thus, we should pay attention to such kind of advertisements.
另一方面，廣告也可能會(huì)造成危害。有時(shí)候，它們會(huì)誤導(dǎo)和欺騙消費(fèi)者。一些廣告中充滿了空洞的保證，消費(fèi)者很容易上當(dāng)受騙。一些廣告商夸大產(chǎn)品的功效只為了賺更多的錢(qián)。因此，我們應(yīng)該對(duì)這樣的廣告提高警惕。
To sum up, consumers should be a wise shopper. Do not fall for the fake products. And the governments should do somethings to protect our rights.
總的來(lái)說(shuō)，消費(fèi)者應(yīng)該理智。不要被虛假?gòu)V告蒙騙。政府該做些什么來(lái)保護(hù)我們的權(quán)益。
英語(yǔ)作文：廣告的利與弊 篇18
In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree or disagree with this? Give your reasons.
Along with the rapid progress of society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements.
On one hand, some people are in favor of the idea that advertisement should not be banned; instead it should be further developed. They are of the opinion that advertisement is a good channel which helps promote the exchanges of information. In an era of information, everyone can benefit a lot from the advertisements, not only the manufacturers but the customers. Moreover, the advertisement enables people to catch up with the amazing advance in all fields. From the mushrooming advertisements, people get to know some newest products and the trend of consumption. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape. In a word, the advertisement is a blessing for modern people.
Despite the benefits advertisement has brought us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on the advertisement based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusion in people’s daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. For example, are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently? Furthermore, the non-standard use of language in advertisement brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people’s eyes, the advertisement is just a Genie out of the bottle.
To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisement is not an ideal and practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and retain the true. Always bear in mind the old saying:“never throw away the baby with bath water.”
英語(yǔ)作文：廣告的利與弊 篇19
Nowadays we can see advertisements on television every day. Some people believe that advertising on television can bring us benefits, but others don't think so. In my opinion. I’m in favor of the advertising on television.
現(xiàn)在我們每天都可以在電視上看到廣告。有些人相信電視廣告會(huì)給我們帶來(lái)利益，但是另一些人則不是那樣認(rèn)為的。我覺(jué)得我支持電視廣告
There are three reasons, I think, for the growing number of advertisement on TV. First a competitive economy, the consumer usually has the choice of several different brands of the same product. Thus, manufacturers are confronted with a problem-How to keep sales high enough to stay in business. They solve this problem by advertising. Through advertising, each manufacturing company tries to convince that its product is best. That is to say the company can realize the accumulation of prospective clients.
因?yàn)殡娫拸V告的增加數(shù)量我覺(jué)得有三個(gè)理由。首先，競(jìng)爭(zhēng)經(jīng)濟(jì)，消費(fèi)者通常對(duì)同一產(chǎn)品有不同品牌的選擇。所以，廠商面臨一個(gè)問(wèn)題——如何保持足夠的消量來(lái)維持營(yíng)業(yè)。他們通過(guò)廣告來(lái)解決這個(gè)問(wèn)題。通過(guò)廣告，各個(gè)廠商都試圖說(shuō)服消費(fèi)者他們的產(chǎn)品是最好的。也就是說(shuō)公司可以做到積累潛在客戶。
Second, most consumers are interested in advertisement. They wish to get from advertisement the first-hand information about new products, which enables them to choose the one they like best. As a result, there is a sharp increase in advertisement on the TV screen.
第二，大部分消費(fèi)者對(duì)廣告感興趣。他們希望從廣告手里拿到新產(chǎn)品的第一手資料，這樣能夠讓他們選擇他們最喜歡的。所以廣告在電視屏幕上急劇增加。
Last but not least, the advertising on television has become important pastime for people, to some degree. With the use of popular music, and many technologies, and many super stars’ participant, advertisement is no longer boring. So many people, especially the young, enjoy watching advertisement.
最后但并非最不重要的，在某種程度上電視上的廣告已成為人們重要的消遣活動(dòng)。隨著流行音樂(lè)和許多技術(shù)的使用以及許多超級(jí)明星的參與，廣告不再是枯燥乏味的`。很多人，尤其是年輕人，喜歡看廣告。
In conclusion, TV advertising plays a very important role in economic behavior. With abundant information available on TV, we can make sensible choices as consumers. And, we are more and more attracted by advertisement.
總之，電視廣告在經(jīng)濟(jì)行為中扮演了一個(gè)非常重要的角色。大量的信息出現(xiàn)在電視，作為消費(fèi)者我們可以作出明智的選擇。我們也越來(lái)越被廣告吸引住。
虛假?gòu)V告的負(fù)面影響 the negative effects of the fake ads
Nowadays, with the development of science and technology, fakes appear widely on the market, they range from medicines, 3C products to cooking oil etc. More serious is that these products have entered the Realms of TV advertising, theyhave deeper into human’s lives.
如今，隨著科技的發(fā)展，假貨在市場(chǎng)上隨處可見(jiàn)，假貨已經(jīng)延伸到藥物，3c產(chǎn)品等，更嚴(yán)重的是這些假貨還進(jìn)入電視廣告領(lǐng)域，完全進(jìn)入人們生活。
Bad commercial advertisements will undoubtedly take large numbers of side-effect and harm to consumers.If audiences believe the false advertisement and buy the products, both their property and healthy wouldbe damaged. In addition, fake commodities are not only extremely harmful to consumers, as well as the whole society, it break the market order, reduce the credibility of the real business ,make these kinds of product stay away from people’s trust.
這些廣告毫無(wú)疑問(wèn)的給消費(fèi)者帶來(lái)很大的負(fù)面影響和危害。觀眾相信電視上的虛假?gòu)V告，去購(gòu)買(mǎi)這些產(chǎn)品，不僅會(huì)人們財(cái)產(chǎn)受到損害，更危害他們身體健康。另外虛假?gòu)V告不僅給消費(fèi)者帶來(lái)傷害，還影響了整個(gè)社會(huì)。它打破市場(chǎng)秩序，令真貨商家信譽(yù)受損，讓老百姓對(duì)該商品信任度降低。
In my opinion, for the government, certain policies andmeasures should be taken on the spot, such as dispose the TV station of handingin money, judge the selling fake bad manufacturer criminal punishment, and prohibit the emergence of the harmful advertisement. For the audience, they should strengthen the discrimination ability of the false goods, and would not be cheated by the fake television advertising as the cheap price and convenience.
對(duì)政府而言，他們應(yīng)該盡快出臺(tái)政策和采取措施，對(duì)播放不良廣告的電視臺(tái)采取罰錢(qián)的處置，對(duì)販賣(mài)假貨的不良廠家處于刑事處罰，以禁止這些有害廣告的出現(xiàn)。對(duì)觀眾來(lái)說(shuō)，應(yīng)加強(qiáng)對(duì)虛假?gòu)V告的辨別能力，不能因?yàn)樨潏D便宜和方便，受電視的廣告蒙蔽。
To sum up, we need to work together to make the false advertisement disappeared in our lives. For me, I will not buy the fake goods, and will report them at the first time. It is time forus to practice whatwe preaches about cracking down on fake goods.
總而言之，虛假?gòu)V告的消失，是需要所有人的共同努力，對(duì)我自己來(lái)說(shuō)，我不會(huì)購(gòu)買(mǎi)假貨，當(dāng)發(fā)現(xiàn)假貨假?gòu)V告會(huì)第一時(shí)間舉報(bào)，以自己身體力行，反對(duì)打擊假貨。
On the Celebrity Spokeperson 明星代言產(chǎn)品廣告問(wèn)題
Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.
目前，如果沒(méi)有看到名人代言人促銷(xiāo)產(chǎn)品或在電視，網(wǎng)絡(luò)或其他媒體上看到參加社會(huì)活動(dòng)，我們幾乎一天都無(wú)法生存。這是一個(gè)我們不得不注意到的強(qiáng)烈的流行趨勢(shì)。
There is no doubt that the celebrity spokespeople could boost the sale of a prduct. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars's endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.
毫無(wú)疑問(wèn)，名人代言人能增強(qiáng)產(chǎn)品的銷(xiāo)售量。然而，一大堆名人代言已成為一些公司的營(yíng)銷(xiāo)手段了，甚至公司生產(chǎn)和銷(xiāo)售假冒偽劣產(chǎn)品。這種行為對(duì)消費(fèi)者和整個(gè)社會(huì)產(chǎn)生了負(fù)面影響，是應(yīng)該受到嚴(yán)厲的批評(píng)和處罰的。當(dāng)然，眾所周知，任何事物都有好和壞兩方面。一些明星代言一些社會(huì)活動(dòng)和公共活動(dòng)來(lái)提高社會(huì)知名度。在這種情況下，他們對(duì)廣大市民起了積極作用。僅舉一例：濮存昕，一個(gè)家喻戶曉的人物，作為中國(guó)艾滋病基金會(huì)的明星代言人，有助于中國(guó)艾滋病防治事業(yè)。
英語(yǔ)作文：廣告的利與弊 篇20
Implanting ads in the TV series or movies has been very popular today, but the audience are not willing to see ads when they are enjoying the plots. Even though they have criticized the producers and directors for implanting ads everywhere, the ads still challenge the public’s vision.
今天，在電視劇或者電影中植入廣告是非常流行的，但觀眾并不愿意在欣賞影視的時(shí)候看到廣告，即使他們批評(píng)制作人和導(dǎo)演無(wú)處不在地植入廣告，但是廣告仍然挑戰(zhàn)公眾的視野。
The ads have been the main source of income, so it is no wonder that more and more ads have been showed in the TV programs. Directors and producers need funds to support their programs, such as paying the actors. With more funds, they can manage the program well and present better works to the audience.
廣告已經(jīng)成為主要的收入來(lái)源，所以難怪越來(lái)越多的廣告出現(xiàn)在電視節(jié)目中。導(dǎo)演和制片人需要資金來(lái)支持他們的項(xiàng)目，如支付演員薪資。有了更多的資金，他們就可以把項(xiàng)目做好，將更好的作品呈現(xiàn)給觀眾。
Though the audience criticize the ads showed in the TV stations, they are more acceptable to see ads in online TV shows. On the one hand, they get free source and know the price of it. On the other hand, the ads are made in a funny way, which can attract the audience’s attention.
雖然觀眾批評(píng)電視臺(tái)的廣告植入，但是他們比較能接受在網(wǎng)劇中看到廣告。一方面，他們得到了免費(fèi)的`資源，了解到產(chǎn)品價(jià)格。另一方面，劇中的廣告都以有趣的方式呈現(xiàn)，可以吸引觀眾的注意力。
Some actions have been taken to limit the implanting of ads in the TV, which helps the audience appreciate the shows without being interrupted.
目前已經(jīng)有了一些措施去限制電視廣告的植入，這有助于觀眾在欣賞節(jié)目時(shí)不被打斷。
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