Lesson 17 Dialogue

Aims and demands:

1. Develop the Ss listening ability and let the Ss know how to express one’s opinion

2. Language points:

Express one’s satisfaction with, for one thing , for another thing , bring in, if any

Procedure:

Step 1. Presentation

1. Where can you find advertisements?

2. Why do companies advertise?

3. Do you watch advertisements on TV?

4. Which are your favourite advertisements?

Step 2. Reading

Read the dialogue silently and find out the answer to the question:

Whose ideas for advertising programme are the best? (Bob’s)

Step 3 . Listening

Choose the correct answers: (3A Unit 5 --- Lesson 17) BCABD

1. How many people are having a discussion about a future advertising programme?

A. three B. four C. five D. two

2. what company will they produce an advertisement for?

A. IBM B. Great Wall C. Legend D. HP

3. Bob says he can’t agree with _____.

A. “D” B. “C” C. “A” D. “D” and “ C”

4. Who do they ask about this machine?

A. sellers B. users C. Bob D. the company

5. How can they get to know who are using these computers?

A. ask the users B. ask the passers-by C. go out and search D. ask the company

Step 4. Dialogue

After listening to the tape, answer the questions .

1. What are they doing?

They are discussing a future advertising programme.

2. What kind of advertisement do they plan to do?

They plan to produce an advertisement for this famous computer which is supplied by …

3. What’s Bob’s opinion/ idea?

To collect comments from secretaries and typists…

4. Why does he think it would be a good idea to do that?

They can express their satisfaction with the product.

5. But does C agree with him (Bob)? No.

6. What’s D’s opinion? Does D agree with B? Yes.

We should have a picture of the computer and five a description of the product.

7. But does Bob agree with him (D)? Why?

Because it is not a good way of persuading people to buy it.

8. How does Bob suggest producing the advertisement ?

Photograph them using it.

Put their comments at the top of the advertisement in big print.

Bring in some humour .

9. Do you think D is very satisfied with B’s idea? Why ?

Because he thinks it takes a long time to carry out interviews .

10. Does A agree with B or D? How do you know?

A agrees with B.

He’ll ask the company for a list of recent customers.

Step 4. Language points

1. Any ideas?

Have you got any ideas?

2. express one’s satisfaction with sth. 對。。。表示滿意

3. be satisfied with 對。。。表示滿意

express oneself 表達自己

老師對實驗的結果表示滿意。

The teacher expressed his satisfaction with the result for(of ) the experiment.

他們對大會的各項準備工作表示滿意。

They expressed their satisfaction with the preparations for the conference.

老師對我對她的回答感到滿意。

The teacher expressed her satisfaction at my answer to her question.

4. For one thing , for another thing.

Make up sentences,…..

I went to Beijing, for one thing I had never been there, for another thing it is really a beautiful place.

Is

I don’t want to go to America, for one thing , I have no money, for another thing, I have no time.

5. bring in 引進， 帶來， 插進

In old China , a lot of words were brought in from some foreign countries. (oil, umbrella, cloth…)

He intends to bring in some reform.

They bring in a new fashion.（

Step 5. Workbook

Homework

Prepare the text

Unit 5 Lesson 18 Advertising

Aims and demands:

1. Develop the Ss’ reading ability and let the Ss have a good understanding of the text.

2. Grasp the following expressions

Hand in hand, be popular with, again and again, would say, think up

Also present will be…… try…out…

Procedure

Step 1. Warming-up

1. Where can you find the advertisements ?

2. Do you think they will spend a lot of money on ad?

3. Why do they spend a lot of money on ad? Do you think it is necessary ? Does it make the products cheaper or expensive?

4. Then what’s the advantage of advertising?

Step 2. Fast reading

Read the text quickly and find the answers to the two questions:

1. It makes a product cheaper.

2. Five people.

Step 3. Careful reading

1. Read the first paragraph and tell the main idea of the paragraph.

Why is advertising so popular?

Advertising increases products sales. Therefore advertising makes a product cheaper instead of more expensive.

2. Read the second paragraph and tell the main idea.

What can you advertise? And how can you advertise?

(1) We can advertise products, services, political leaders in the western countries……

(2) By using radio , TV , cinema, magazines, newspapers, large boards, signs, mail or gifts, balloons…...

3. Read the third paragraph and find the main idea.

Why is now advertising now a scientific usiness?

All parts of an advertising programme are properly measured and researched.

4. Read the fourth paragraph and tell the main idea.

How are advertisements made?

A company goes to an advertising firm to discuss the advertising of its product.

The firm collects as much information as possible about the product and the customers who might buy it.

The person who are in charge of the matter holds a meeting.

A person will think up an idea for an advertisement.

A person will buy space in newspapers or time on TV.

A person will write the text for the advertisement.

A person will design the advertisement, using pictures or photographs and the text.

5. Read the last paragraph and find the main idea.

What do they do when the ad is ready?

A. It is shown to the company.

B. If the company agrees, they may try it out in ……

C. If they do, then it will be used throughout the country.

D. If the advertising fails , the whole programme will be reviewed.

Step 4. Careful reading

Read it carefully and do the comprehension exercises

Reading comprehension ( 3A Lesson 18) DBBCA BDBAD

1. The author thinks that advertisements ___.

A. are welcomed by everybody

B. can increase the cost of products

C. can increase product sales immediately

D. can win more customers for a company

2. In paragraph 1, which word shows that the writer thinks that advertising is common?

A. developed B. popular C. proved D. increase

3. According to the text, advertisements may be used in ___.

A. everything B. election

C. scientific research D. producing gods

4. How many means of advertising are mentioned in the text?

A. Seven B. Nine C. Eleven D. Thirteen

5. Which paragraph talks about the purpose of advertising?

A. Para 1 B. Para 2 C. Para 3 D. Para 4 and 5

6. When an advertising company makes advertisements , which happens first?

A. Have a meeting. B. Collect information.

C. Write a letter. D. Design the advertisements.

7. What does “interview” mean in the last paragraph?

A. see B. select C. visit D. ask questions

8. The following could be an advertisement except __.

A. mail B. news

C. a sign outside a shop D. products free of charge

9. The purpose that a company tries its advertisement in a small part of the country first is not ___.

A. to save money B. to see whether the advertisement is perfect C. to see whether people like it d. to see whether the advertisement is effective

10. In the text, the writer does not tell us ___.

A. advertisements can be used in tourism

B. balloons can be used to advertise

C. advertising may make a product cheaper

D. advertisement in Europe is more common than that in Asia

Step 5. Language points

1. a highly developed twentieth-century industry

a curiously shaped piece of wood

a widely used language

2. hand in hand

shoulder to shoulder

face to face

side by side

3. popular

be popular with sb.

a popular song

The popular song is popular with the young people.

4. again and again

over and over

over and over again

5. instead of

He will stay in school instead of going home.

6. Once managers would say jokingly…表示過去習慣性

Used to say…

7． measure

make .. to one’s measure

to one’s taste

8. Also present will be a person who thinks up ……

A person who thinks up … will also be present…

With him was a man of no more than forty.

9. think up

think of

think about

think it over

She thought up a fumy game for children to play.

The prisoners tried to think up a plan for escape.

11. try it out

12. Isn’t it time you made someone’s life a bit easier?

It is time sb. did sth.

It is time we went to bed.

It is time we started our work.

It is time you gave a reply to us.

Is it time you got everything ready?

Step 6. Discussion

1. Do you think it necessary to spend so much money in advertising a product? Give your reasons.

2. What’s the advantage / disadvantage of making an ad?

3. We can make an ad. in various ways as the text have mentioned, are these the only ways of making advertisements?

4. We produce various kinds of glasses in our company. Please make an advertisement for us.

Homework

Unit 5 Lesson 19 Advertising (2)

Aims and demands:

1. Develop the Ss’ reading ability , and let them have a good understanding of the text

2. Language points:

Make , when translated, attract one’s attention, point out to sb.

3. Retell the story

Procedure:

Step 1. Revision

Ask the Ss to tell about 5 advertisements which they have seem recently

Step 2. Fast reading

Read the text quickly and find out the answer to the question:

What is one danger with selling your product abroad?

You must make sure that the translation is correct.

Step 3. Careful reading

Questions:

1. Why do people read advertisements?

For information

Because they are interesting

2. What mistake was made in the translation of the ad for hair cream?

---- when translated it meant “ X puts living things into dry hair”

3. What mistake was made in the car ad?

---- The British name of the car meant “ animal waste” in German.

Comprehension (3A Unit 5 Lesson 19) DCCBC

1. People read advertisements for ___.

A. information B. fun

C. killing time D. both A and B

2. Why do most advertisements begin with a question?

A. Because nobody knows the answer.

B. Because a question can make an advertisement funny.

C. Because readers will be interested in finding the answer.

D. Because a question will win more customers for a company.

3. What is very important in an advertisement?

A. A question B. Information

C. Humor D. A story.

4. What is one danger of a series of advertisements?

A. Readers will be tired of reading too many texts.

B. Readers will forget the mane of the product.

C. Readers will lose patience.

D. Readers will remember the advertisement.

5. What may turn a good advertisement into a bad one?

A. A question. B. A story.

C. Bad translation. D. High price of the product

Step 4. Language points:

1. What makes a good advertisement? 怎樣才能使廣告做的好呢？

Vt. （有條件）成為

What makes an advertisement a good one?

戴維將成為一個很好的足球隊員。

David will make a very good football player.

怎樣才算是好的翻譯呢？

What makes a good translation?

2. attract one’s attention 引起某人的注意

3. when translated

when it is translated

When + 過去分詞， 相當于一個時間狀語從句

你們的練習做完后就得馬上交上來。

Your exercises must be handed in immediately when finished.

我對他說話時他總是不理不睬。

He always didn’t make an answer / made no answer when spoken to .

4. point out

point at

point to

Step 5. Past participle

Tell what is the function of each participle in the following sentences:

1. This is one of the factories built in the 1980s.---Attributive

2. You can take the new freeway opened last year.---Attributive

3. The street are lined with trees.---Predicative

4. The article is very well typed.---Predicative

5. He is going to have his hair cut. ---Object complement

6. We had the idea tried out.---Object complement

7. Seen from the hill , the park looks beautiful.---Adverbial

8. Disturbed by the noise, we had to finished the meeting earlier.---Adverbial

Step 6. Practice 2.3.4.5.

Step 7. workbook

Homework