Unit 1 Advertising教案學案練習一體化(譯林牛津版高一英語必修四教案教學設計)

發布時間：2016-2-22 編輯：互聯網手機版

學習目標

1．詞匯： advertise， share， persuasive，product, service, promote, place, intended, educate, welfare, complete(ly), lie, claim, aware, toothpaste, breath, cure, customer, connect, trick, creative, public, lead, nationwide, campaign, drug, deal, social, commit, smart, satisfied, publisher, unique, senior, choice, recommend, purchase, copy, sweet, sales, bar, packaging, update, design, unforgettable, fashionable, convenient, continuously, functional, filling, available, various, particular, goal, target, media, mailing, determine, appeal, react, gather, approach

2．詞組、短語：be used to，be satisfied with, encourage sb. to do sth., post sth. on the school website, learn about, do some research on, have information to do sth., share sth. with sb. pay for, do sth. for free, be intended to do sth., educate sb about sth., tell sb. the truth, protect sb. from, be aware of, even if, be proud of, feel good about, connect sth. to, play trick on sb., serve the public, be meant to do sth., lead(live) a …life, deal with，believe in sth., publics service projects, Project Hope, school every child, be smart about, be supposed to do sth., persuasive language, exciting images, be popular with, market share, sales targets, market leader, be of high quality, sales figures, for the benefit of, have a goal, get sb. to do sth., create the right message, care about, be concerned with, affect one’s life, get the message across, depend on, come up with,

3．語法、結構：direct speech and reported speech 直接引語和間接引語

4．技能指導：

1） read expository writing

2） write an advertisement and develop an advertising campaign

合作探究

Welcome to the unit

I． Read the following and tell what they are for:

1. Home-care helper for disabled woman in her downtown home, provide personal care and recreation, 10 a.m. to 6 p.m., five days a week.

824-3174 between 4 and 7 p.m.

2. Large bedroom in shared house, close to downtown and University, off-street parking, on bus route, park with tennis courts across the street.

824-2723 or 823-0236.

3. 11 a.m. to 2 p.m.

complete

Pasta Dinners

$28.5

Tel: 422307

4. Tent--￡35

Nylon, blue and green; lm high, 120cm wide,

190cm deep (for two people)

Portable CD player--E60

With radio, stereo headphones, case. No batteries.

16cm x 13cm x 6cm. Weighs 2kg

5. Save 25%

All

men's

pajamas

II． We have two basic types of advertisements. One is A commercial advertisement (CAs商業廣告), and the other is Public service advertisement (PSAs公益服務廣告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs.

1) Make it possible with Canon. 佳能數碼相機廣告

2) The daily modern 日產（尼桑）汽車廣告

3) Planned Parenthood

Children by choice, Not by chance

4) There’s no better way to fly. 德國漢莎航空

5) The power of dreams 本田汽車廣告

6) Make Poverty History

7) Like no other 索尼產品廣告

8) Take TOSHIBA, take the world.

9) One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved.

10) We can beat extreme poverty, starvation, AIDS. But we need your help

11) The choice of a new generation. 新一代的選擇。--百事可樂

12) Ask for more 渴望無限--百事流行鞋

13) Impossible made possible 使不可能為可能--佳能打印機

14) We're not asking for your money; we're asking for your voice.

CAs：______________ ________________ ________________

______________ ________________ ________________

PSAs: ______________ ________________ ________________

______________ ________________ ________________

Reading & discussion

Read the passage of Reading and decide the main ideas for each paragraph after discussion.

Para1 __________________________________________________________

Para2 __________________________________________________________

Para3 __________________________________________________________

Para4 __________________________________________________________

Activities and discussion

I. Learn to design some questions，express your opinion and state the views.

Q1： _________________________________________________________________

Q2： ________________________________________________________________

Q3: ________________________________________________________________

Q4: ________________________________________________________________

II. Try to join your main ideas together with some other sentences to form a summary of your Reading.

____________________________________________________________

Words and expressions

3．研析：

詞匯

1. share n. 一份（報酬、責任、權利等），股份，

If you want a share of the pay, you’ll have to do your share of the work.

如果你想得到一份報酬，就得做好你該分擔的那一份工作。

She owns 5000 shares in the company. 她擁有公司的五千股份。

Children should have a share in deciding which subjects they study.

孩子們應可參與決定學習哪些課程。

Vt. to join with other people in owning, using , or doing something 分享，共有，分擔

Everyone in the house shares the same bathroom.

家里的人都共用一個浴室。

He’s sure we’ll win the match, but I don’t share his faith in the team.

他肯定我們會贏這場比賽，但我沒有他對球隊的那種信念。

also 又作share out , to divide and give out in shares 分配，均分

His property was shared between his children.

他的財產由他的孩子們平分了。

2. be used to,

有用句型：be(get) used to sth; be used to doing sth 習慣于（某事）的；

She gets used to English food.

她開始習慣英國的食物。

I’m not used to getting up so early.

我不習慣起得那么早。

[相關鏈接]：be used to do sth

used to do sth

would do sth

A computer can be used to do all its accounts.

電腦可以用來計算所有的賬目。

I don’t play tennis much these days, but I used to.

我最近不太打網球，可是過去常打。

We used to work in the same office and we would often have coffee together.

我們以前在同一個辦公室工作，并且經常一起喝咖啡。

注意：used to do sth 表示過去經常、總是或有規律地發生的事，但現在不一定還那么做。 usedn’t to 否定縮略形式，used to 也常常被看作情態動詞。

3. advertise，vt.做廣告：為…做公開啟事，尤指贊揚（某一產品或企業）的質量或優勢以促銷

1). to make known; call attention to: 引起注意：使變得著名；引起對…的注意：

I advertised my intention to resign.

渲染我要辭職的意向

2). to warn or notify: 告誡，告知：

This event advertises me that there is such a fact as death.

這件事告誡我有死亡這樣的事實

vi（不及物動詞）

1). to call the attention of the public to a product or business. 做廣告：引起公眾對產品或企業的注意

We advertised through the newspaper for the products of our factory.

我們通過報紙宣傳我們廠的產品。

2). to inquire or seek in a public notice, as in a newspaper: 登廣告：在公告，如報紙上詢問或尋找：

He advertised for an apartment when he just arrived in this city.

在他剛到這個城市時他登廣告尋求公寓房

4. recommend, vt.（及物動詞）

1). to praise or commend (one) to another as being worthy or desirable; endorse: 推薦：向另外一個人稱贊或推薦（某人或物），認為其有價值或合人心意；擔保：

They recommended him for the job.

他們推薦他做那項工作。

He recommended a sedan instead of a station wagon.

他推薦了轎子而不是馬車

2). to make (the possessor, as of an attribute) attractive or acceptable: 使受歡迎：使（其擁有者，如其品質之擁有者）具有吸收力或使之可取：

Honesty recommends any person.

任何一個人都歡迎誠實的品質

Your plan has very little to recommend it.

你的計劃幾乎毫無可取之處。

3). to commit to the charge of another; entrust. 托付：將……交給另一個人掌管；信托

She recommend a child to her friend when was away.

她不在家時把小孩子托給她的朋友照管。

4). to advise or counsel: 勸告：建議或忠告：

She recommended that we avoid giving offense.

她建議我們避免找麻煩

vi.（不及物動詞）

1). to give advice or counsel: 建議：給以勸告或忠告：

He recommended against signing an international agreement

他建議別簽署國際協定。

5. determine, vt.（及物動詞）

1). to decide or settle (a dispute, for example) conclusively and authoritatively.

判定：結論性、權威性地決定或解決（糾紛等）

He determined to go.

他決意要去。

I am determined to do better than Mike.

我決心比邁克做得更好。

He determined to go [that he (should) go] at once.

他決心立刻就走。

2). to cause (someone) to come to a conclusion or resolution.

使（某人）得出結論，使得出解決方法

He has not determined what he will study.

他還沒有決定學什么。

His advice determined me to drink and smoke no more.

他的勸告使我決定不再抽煙喝酒了。

3). to be the cause of; regulate:

成為…的原因；控制：

Demand determines production.

需求決定生產

4). to give direction to:

定向：指出方向：

The management committee determines departmental policy.

管理委員會決定各部門的政策

vi.（不及物動詞）

1). to reach a decision; resolve.解決，決定：作出決定；

They determined on an early start.

他們決定早些出發。

I have determined on [upon] going to the countryside after graduation.

我已決定畢業后到農村去。

6. appeal, vi.

1). 呼吁；懇求

The government is appealing to everyone to save water.

政府呼吁每個人節約用水。

The victims' families of the murder have appealed to the Supreme Court to have a definitive answer.

謀殺案的被害家屬已經請求最高法院作確切的答復。

2). （常與to連用）吸引；引起興趣

She appeals to me.

我對她感興趣。

Bright colours appeal to small children.

小孩喜歡鮮艷的顏色。

Does the idea of working for a venture company appeal to you?

你有沒有興趣到合資企業去工作?

3). n. 呼吁；懇求

an appeal for forgiveness

懇求原諒

The teacher listened to his appeal.

老師傾聽了他的要求。

4). （常與to連用）上訴；訴諸于

appeal a decision to a higher court

不服判決提出上訴

He appealed against the judge's decision.

他不服法官判決而上訴。

7. approach vt., vi.

1). 走近；靠近

We approached the museum.

我們走近博物館。

2). （首次）接洽

Did he approach you about a loan?

他與你談了借款的事了嗎？

3). 開始考慮；開始著手

He approached the idea with caution.

他開始認真地考慮那個主意。

He approached the new job with enthusiasm.

他滿懷熱情地去干新的工作。

4). 接近，近似

The population of our city is approaching 5 million

我們這個城市的人口接近500萬

It is not allowed to approach the forbidden area.

這里是禁區不許接近。

The time is approaching when we must be on board.

我們上船的時間快到了。

[習慣用法]

at the approach of

在...快到的時候

be approaching (to)

與...差不多, 大致相等

be difficult of approach

(指地方)難到達的; (指人)難于接近的

be easy of approach

(指地方)容易到達的, 交通方便的; (指人)容易接近的

make an approach to

對...進行探討

make approaches to sb.

設法接近某人, 想博得某人的好感

approach sb. on sth.

向某人接洽[商量、交涉]

approach sb. about sth.

向某人接洽[商量、交涉]

approach to

接近, 近似, 約等于; (做某事)的方法[途徑]

8. satisfy vt. 使幸福；使愉快; 使滿足，使滿意

This work does not satisfy me.

這件工作我不滿意。

"I wasn't satisfied with our treatment at that hotel, so I shall complain to the proprietor."

"我不滿意我們在那家旅館受到的待遇,因此我要向旅館老板投訴。"

（常與of, that連用）使確信；使消除疑慮

I am satisfied that he is guilty.

我確信他有罪。

I satisfied my employer that I had finished.

我使老板相信我已經完成

adj. satisfied; 感到滿意的 satisfying令人滿足的, 令人滿意的

The story had a satisfying ending. 那個故事的結局令人滿意。

9. intend vt. 想要, 打算; 企圖 ;設計; 計劃; 意指, 意思是

He intends his child for a doctor 他打算讓孩子以后行醫

He intends no harm. 他沒有惡意。

I intend to go home. 我想回家。

The book is intended for beginners. 本書是為初學者編寫的。

What do you intend by that remark? 你說這話是什么意思?

Is that what you intended? 這是你的原意嗎?

I intend it as a stop -gap. 我想拿它湊數。

[相關鏈接] intend 系正式用語, 指“心里已有做某事的目標或計劃”, 含有“行動堅決”之意, 如:

I intended to write to you.

我要給你寫信。

mean 可與 intend互換, 但強調“做事的意圖”, 較口語化, 如:

I mean to go to bed earlier tonight.

今晚我想早些睡覺。

propose指“公開明確地提出自已的目的或計劃”, 如:

I proposed to speak for an hour.

我想講一小時。

[習慣用法]

be intended to (do) 意思是使; 是用來

be intended to be 規定為, 確定為

it is intended that 企圖, 意圖是

intend for 打算供...使用; 打算送給；打算使...成為; 想讓...從事某事

10. protect vt. 保護; 保衛; 準備支付(匯票)

protect home industries 保護國內工業

protect sb. from danger 保護某人免遭危險

A line of forts was built along the border to protect the country against attack.

在邊界沿線構筑了堡壘, 以防國家受到攻擊。

He raised his arm to protect his face.

他舉起手臂護住臉部。

He is wearing sunglasses to protect his eyes from the strong sunlight.

他戴著太陽鏡以擋強烈的陽光。

11. aware adj. [用作表語]知道的; 意識到的

He wasn’t aware of the danger. 他沒意識到有危險。

I didn’t become aware of his arrival. 我沒注意到他的到來。

注意：后接從句時of 要省略。

Are you aware that you have hurt her feelings?

你有沒有察覺到你已經傷害了她的感情了呢？

I became aware how she might feel.

我察覺到她會有怎樣的感受。

[相關鏈接] aware; conscious; sensible 都含有“意識到的”意思。

aware 側重“感官所意識到的外界事物”, 如:

Everybody is aware of the importance of the Four Modernizations.

每個人都意識到了四化的重要性。

conscious 側重“心理感知”, 如:

He is conscious of a sense of quilt. 他感到內疚。

sensible 指“可用感官察覺到的(較復雜或抽象的事物的)”, 如:

I was sensible of her solemn grief. 我知道她很悲哀。

unaware 不知道的，沒察覺到的 unconscious不省人事的，未發覺的，無意識的

12. trick n. 詭計, 欺騙, 騙術, 奸計; 謀略; 惡作劇; 卑鄙的手段; 輕率愚蠢行為; 習慣怪癖; (貶意)秘訣, 竅門; 手腕, 手法; 技藝, 巧技; 戲法, 幻術; [口語]逗人的孩子; 俏姑娘

He exposed all the tricks of the enemy 他揭露了敵人的一切陰謀詭計。

a double -dealing trick 兩面派手法

Tom can see through the magician's tricks.

湯姆能看穿魔術家的戲法。

戲法；把戲；花樣

I can do magic tricks.

我會玩魔術。

He has learned the tricks of the trade

他學會了這行生意的訣竅

He got the money from me by a trick.

他用詭計騙走了我的錢。

The children played a trick on their teacher.

孩子們捉弄了他們的老師。

Tom has the trick of frowning.

湯姆有皺眉頭的習慣。

a mere trick of the light

(魔術中)僅靠燈光造成的幻覺

a night trick

夜班

a pretty little trick

漂亮的少女

13. deal with，vt. (dealt [delt]) 分配, 分派(out); 分, 分給, 授給, 發(紙牌)

給以(打擊); [常用于被動語態]對待, 對付

deal sb. hard blows 狠狠打擊某人

deal the cards 分牌

You have been well /badly dealt by him. 你受到了他的優/虐待。

vi. 交易; 經營(in) 應付, 處理, 考慮, 安排(with)，與...有關; 論述, 涉及(with)

從事, 參與; 生產; 使用，交際, 打交道, (和...)來往，對待, 處分, 懲處，分發(尤指分紙牌)

deal in tea 經營茶葉

deal with the cards 發牌

He is easy to deal with.

他很容易打交道。

The committee will deal with this complaint.

委員會將要處理這份投訴

The book deals with this problem.

這本書論述了這個問題。

The teacher deals fairly with his pupils.

這個教師公平地對待他的學生。

How would you deal with an armed burglar?

遇到持有武器的盜賊，你將如何對付？

14. believe in 信仰；信任; 相信; 認為（某事物）有價值

to believe in God 信仰上帝

I don't believe in the story.

我不相信這件事。;我不相信這個故事。

We believe in him.

我們信任他。

Do you believe in ghosts?

你相信有鬼嗎?

Some people believe in everlasting life after death.

有些人相信永生。

He believed in telling the truth.

他相信說的是真話

He believed in homeopathy

他認為順勢療法有效

I don't believe in letting children do whatever they like.

我不贊成讓孩子為所欲為。

15. be supposed to do sth.,

I suppose you are right.

我想你說得對。

Let's suppose (that) the news is true.

讓我們假定這消息是真的。

Suppose your father saw you now, what would you say？

假設你父親現在看到了你, 你該怎么說？

Creation supposes a creator.

創造必須先有創造者。

I should suppose him to be about twenty.

我猜他是二十歲左右。

Suppose we go for a walk.

我們去散散步吧。

be supposed to (do)

被期望或要求; 應該; (用于否定句中)不被許可; 據說

16. be of high quality,

be of +抽象名詞=be+該名的形容詞形式

be of great (much) value/ importance/ use/ help/ interest = be very valuable /important/ useful/helpful/ interesting

The dictionary is of great help to my translation but that one is of no use.

這本字典對我的翻譯有很大的幫助，但那本卻沒用。

The reference book is of great importance to my writing.

這本參考書對我的寫作是很重要的。

of的后也可加上特質名詞

be of +the same/different size/height/age/colour/weight/type /class etc.

We are of the same class.

我們是同一個班的。

The coins are of different sizes, shape sand metals.

這些硬幣大小、形狀、質地都不一樣。

以上這兩種of 結構還可以用作賓補和名詞的后置定語。

Do you think the book of any interest to middle school students? (賓補)

Old factory buildings have many halls and workshops of different sizes. (定語)

17. benefit n. 利益, 好處; 恩惠; 退休金; 津貼; 救濟金; 保險撫恤金義演; 義賽

a public benefit 公益

be of benefit to the people 對人民有好處

disability benefits 殘廢撫恤金

a benefit match 義賽

This dictionary will be of great benefit to me. 這部字典將對我有很大裨益。n.

vt. 有益于

Exercise benefits our health. 運動有益于我們的健康。

vi. 受益

We benefit by [from] daily exercises. 每天做操對我們有益。

[習慣用法]

for the benefit of 為了...的好處

give sb. the benefit of one's experience 用自己的經驗[知識]幫助某人

in benefit 有資格得到救濟金(指生病、失業等津貼)

out of benefit 沒有資格得到救濟金

sick benefit 疾病津貼

18. concerned n. 所關切的事；涉及（某人）利害關系；焦慮；商行，公司；企業；康采恩，財團; 股份; 小玩意兒，小東西

have concern about the matter

關心此事

express /show deep concern for sb.

表示對某人十分關心

have concern over a friend's misfortune

憂慮友人的不幸

a going concern

開著的商店；發展中的事業

joint stock concern

股份公司

paying concern

有收益的企業

a petty concern

細事

What concern is it of yours?

此事與你有什么關系？

There is some cause for concern but no need for alarm.

是有點令人憂慮，但不必驚慌。

She has a concern in that company.

她在那家公司有股份。

Her ring is an odd little concern fitted with blinking diamonds.

她的戒指是裝有許多閃光鉆石的小玩意兒。

[習慣用法]

as concerns 關于

as far as... be concerned 關于；至于；就...而言

be concerned about 關心

be concerned over (at) sth. 為某事憂慮

be concerned in sth. 和某事有牽連

be concerned with 牽涉到，與...有關，參與

everyday concerns 日常事務

feel concern about 憂慮，掛念

give oneself no concern (about) 不關切，對...冷淡

have a concern in 和...有利害關系

have no concern for 毫不關心

have no concern with 和...毫無關系

it is no concern of mine (yours) 這不關我［你］的事

of much concern 很重要，很有關系

of no concern 無關緊要，沒有意義

with concern 關切地

concern oneself about sth.忙于；從事；關心，關切

concern oneself in sth. 忙于；從事；關心，關切

concern oneself with sth. 忙于；從事；關心，關切

19. depend vi. [通常與 on, upon 連用] 依靠, 依賴; 相信, 信賴; 取決于, 由...而定

[習慣用語]

That depends.

[口]要看情況而定。

It all depends.

[口]要看情況而定。

You may depend upon it.

[口]肯定無疑; 放心好了。

depend on

依靠; 由...而定, 取決于; 從屬于; 依賴其維持

depend upon

依靠; 由...而定, 取決于; 從屬于; 依賴其維持

depend upon it

[口]肯定無疑,保管沒錯, 我敢說(用于句首或句末, 不必加主語)

20. come up with, 找出，想出（答案，計劃等）

You’ve come up with a good idea.

你想出來的主意好極了。

They might come up with a plan.

他們有可能想出一個計劃了。

He couldn't come up with an answer.

他回答不上來。

He couldn't come up with an appropriate answer just at the time.

那時他想不出一個合適的答案。

語法點津

direct speech (direct narration) 直接敘述的話語，即直接引語。the style used in writing to report what someone said by repeating their actual words.

reported speech (indirect speech) 轉告引述的話語，即間接引語。the style used in writing to report what someone said without repeating their actual words.

Notes:

1．引述一般疑問句或附加疑問句時，通常用whether或if引導，而引述選擇疑問句時，一般只能用whether引導。

E.g.: “Does he really mean it?”

---- I wondered whether/if he really meant it.

“They live in groups, don’t they?”

---- He asked whether/if they lived in groups.

“Is this book yours or his?”

---- She asked me whether this book was mine or his.

2．引述特殊疑問句時，用原句中的wh-詞引導。

E.g.: “Why didn’t you stop her?”

---- He asked why I hadn’t stopped her.

3. 引述陳述句時，用連詞that引導（that在口語中常被省略）。

e.g.: He said, “I like it very much.”

---- He said that he liked it very much.

“I’ve left my book in your room.”

---- He told me that he had left his book in my room.

3. 引述祈使句時，要將祈使句的動詞原形變成帶to 的不定式，并在不定式的前面根據句子的意思加上tell, ask, order 等動詞，如果祈使句為否定句，在不定式的前面加上not。

She said to us, “Please sit down.”

---- She as